## Resources and insights

The latest industry news, interviews, technologies, and resources.

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**Mula-X Chooses Passkeys+ to Replace SMS OTPs Across Its Digital Wallet Platform**  
Mula-X is rolling out Ideem's Passkeys+ across its Thailand digital wallet platform, replacing SMS-based OTPs with biometric, device-bound authentication built on the FIDO standard.

*Maranda Manning*  
*April 7, 2026*  
*4 min read*

**Ideem Brings Secure Browser Binding to PingOne**  
  
*Toby Rush*  
*October 20, 2025*  
*2 min read*

**Ideem CEO Toby Rush on Startup Timing, Identity, and the Future of Authentication**  
In this episode of Smart Friends, Toby Rush shares the rollercoaster journey behind four startups and a nine-figure exit. From childhood influences to strategic sabbaticals, the conversation dives deep into the motivations behind serial entrepreneurship. Toby also unpacks the thinking behind his newest venture, Ideem, and how it’s aiming to make 2FA obsolete by bringing passkey-level security to payments and identity verification—without friction.

*Maranda Manning*  
*June 10, 2025*  
*1 min*

**Ideem Raises $2.4M to Make 2FA Invisible for Users and Payments**  
  
*Toby Rush*  
*April 15, 2025*  
*2 min*

**The Endeavor Journey**  
  
*Toby Rush*  
*April 15, 2025*  
*1 min*