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Mula-X Chooses Passkeys+ to Replace SMS OTPs Across Its Digital Wallet Platform
Mula-X is rolling out Ideem's Passkeys+ across its Thailand digital wallet platform, replacing SMS-based OTPs with biometric, device-bound authentication built on the FIDO standard.

Maranda Manning
April 7, 2026
4 min read

Ideem Brings Secure Browser Binding to PingOne

Toby Rush
October 20, 2025
2 min read

Ideem CEO Toby Rush on Startup Timing, Identity, and the Future of Authentication
In this episode of Smart Friends, Toby Rush shares the rollercoaster journey behind four startups and a nine-figure exit. From childhood influences to strategic sabbaticals, the conversation dives deep into the motivations behind serial entrepreneurship. Toby also unpacks the thinking behind his newest venture, Ideem, and how it’s aiming to make 2FA obsolete by bringing passkey-level security to payments and identity verification—without friction.

Maranda Manning
June 10, 2025
1 min

Ideem Raises $2.4M to Make 2FA Invisible for Users and Payments

Toby Rush
April 15, 2025
2 min

The Endeavor Journey

Toby Rush
April 15, 2025
1 min